Stelrad tasked us with developing a look and personality for their Vita radiator series. We took the time to understand the target audience and the key selling features of the series, to focus our efforts on how best to communicate this with an appropriate look and tone. The Vita series is clear on its value proposition, retaining its own identity whilst clearly linking to Stelrad, meaning that quality and design are paired perfectly with the message of unbeatable value for the installer.