We were asked by Travis Perkins to develop a stand-out brand for their own-brand trade cleaning solution products. The brief required that the brand be ‘Marmite’. Edgy and bold, it must evoke a response (whether that be good or bad) and engage the target audience whilst conveying a credible and high-quality product.

Mad Hog is bold, brash and disruptive. Powerful, no-nonsense visuals and straight-talking copy speak directly to its target audience. A masculine and punky visual identity punch through the sea of other products on the merchant shelves meaning that love or hate the design, it always makes an impact.