Our brief was to deliver Mitsubishi’s ‘Drive your ambition’ proposition within a dealership environment. Designs had to be forward-thinking, uncluttered, and aspirational, and communicate clearly that the ambition behind the design of each car improves the experience of the driver.

Innovative and modern POS formats enhance the Mitsubishi showroom experience. The right message is communicated at the right time, in the right way, including; showroom totems with interchangeable graphics to minimise clutter and maximise impact, and POS-as-art through campaign artworks such as hanging prints, canvases and digital wallpaper. This combination provides the perfect balance of clean lines, a modern showroom interior and aspirational cues to backdrop a Mitsubishi sale.