Vodafone

THE BACKGROUND

Vodafone are one of the world’s biggest and most successful telecoms companies. Their brand image is instantly recognised globally – and that’s why it is strictly regulated wherever it is used, including by its resellers, who market Vodafone services to their SME business customers.

THE BRIEF

Vodafone One Net, a tailored SME communications package, was being rolled out in the UK through the business partner network – using creative concepts developed by one of their main agencies, which the business partners could co-brand within strict guidelines.

THE UNEXPECTED SOLUTION

Vodafone knew they could rely on 9y to work with their global brand guidelines accurately and efficiently. That’s why we were on their agency roster, along with some of the biggest names in the business. Taking the creative concepts provided, we didn’t just develop a full range of on-brand materials to promote One Net to the SME sector – brochures, emails, posters, POS, leaflets and press ads included. We also produced a user-friendly guide to take those partners through the sales process and helped them co-brand the materials correctly – ensuring that the full power of Vodafone was working to help them build their businesses.