Triton

THE BACKGROUND

Triton are the Great British Shower Company, with their products at the heart of the nation’s bathrooms for over 30 years. Their extensive ranges of electric showers, mixer showers, power showers and digital showers offer outstanding style and function at affordable prices.

THE BRIEF

To launch the new touch control shower to retailers, merchants, distributors and installers, demonstrating the look of its touch screen technology control panel and other smart design features – and communicating the benefits with simple messaging to address all the various audiences

THE UNEXPECTED SOLUTION

This is a premium product at a higher price point than the trade is used to from Triton. We brought the new technology and its advantages to the fore with simple and sophisticated graphics which reflected the appealing aesthetics of the user-friendly controls and set the shower apart from their standard ranges, whilst maintaining all the Triton brand values. Our campaign hit the right touchpoints for all of Triton’s customer groups.