Travis Perkins

Travis Perkins is the UK’s largest builders’ merchants. When considering how to launch a new range of cleaning products to the tradesman their brief asked for a “Marmite” solution, creative that would be loved or hated in equal measure but never ignored. We were asked to create a new name, brand identity, personality and creative presentation for this range of own brand cleaning products – our solution was “Mad Hog” - cleaning products with attitude. The visual identity and POS execution guaranteed stand out in the very competitive builders merchant trade counter