System one
TRAVEL

THE BACKGROUND

System One Travel offer a range of 1, 7, 28 day and annual travelcards for any bus*, train and tram all over Greater Manchester. Their Group DaySaver ticket enables 2 adults and up to 3 children to catch any bus, all day long, all around the region for just £11.

THE BRIEF

The summer holiday season was seen to be the ideal time to promote the Group DaySaver ticket to families looking for good value ways to get out and about together and to raise its profile for users and non-users of public transport.

THE UNEXPECTED SOLUTION

With various bus operators within Greater Manchester offering their own day tickets, customers needed to clearly understand that only System One DaySavers entitled them to catch any bus from any operator. Our route in was to get parents on board with a great value price, promoted by email to the System One database and with targeted online banners, supported by on-bus promotion. We added kid appeal with bright graphics and a ‘Destination Exploration’ game which encouraged children to persuade adults to take them on multiple days out around the Greater Manchester area. Plus a dedicated microsite hosting a SPIN to WIN competition where daily prizes were awarded. Just the ticket for families – and for System One!

INTERIOR & EXTERIOR BUS ADVERTISING

SOCIAL MEDIA BANNERS

MICROSITE