Rix Petroleum

Rix Petroleum is one of the oldest remaining family-owned, independent fuel distributors in the UK distributing retail petroleum products to homes and businesses from their local branch network. We were tasked with refreshing their brand identity to make it relevant to their diverse commercial, domestic and agricultural audiences. Taking these brand building blocks and then creating specific campaigns to generate leads for their domestic heating oil campaign, develop propositions and concepts to engage with the agricultural customers and to target their fleet operators and haulage contractors