Recycling just got clever with the launch of Recyclever’s market leading reverse vending machine – recycle your used plastic bottles and aluminium drinks cans and be rewarded with discount vouchers redeemable at high street supermarkets. We were tasked with developing the name and brand identity for the reverse vending machine, “Recyclever” being our own clever solution which was then rolled out across the launch campaign collateral – website, literature, launch pack and machine branding.