As brand guardians, the challenge here was to create the core look and tone for the Raptor brand, along with brand guidelines. After extensive research into the target audience and competition, we honed in on the key defining features of the brand, and created an instantly recognisable brand identity. Strong and bold in both visuals and language, Raptor products stand out with their eye-catching visuals and assured tone. They communicate their USPs with confidence, and consistently across all brand touchpoints, making this an incredibly effective brand which we love seeing go from strength to strength in the marketplace.