EIC is a not-for-profit organisation that supports innovators across the gas and electricity transmission and distribution sectors, helping bring new ideas to life throughout the innovation process. However, its existing brand no longer reflected the credibility, innovation, and forward-thinking approach at the heart of the organisation.

9Y were tasked with delivering a complete rebrand and website redesign, creating a bold new visual identity featuring a vibrant colour palette, modern typography, custom iconography, and refreshed imagery - transforming the brand into one that better represents EIC’s role as a progressive leader in energy innovation.