BSS is the Contract Merchanting division of Travis Perkins, providing a range of specialist pipeline and heating solutions, distributed and sold through an extensive network of 60 branches and trade counters. Their own brand, BOSSTM has a considerable trade reputation in its own right and has been established as a premier quality, high performance alternative for 100+ years.


To engage and encourage customers to open BSS accounts and order oodles of BOSSTM products via a precision-targeted multimedia campaign. The promotional vehicle used was an attention-grabbing prize draw to win a Mercedes van or Premier League and SPL tickets.


To drive the BOSS product range straight into the consideration set of both new and existing trade customers, we adopted a hi-visibility creative approach. Big heads and big messages combined to reinforce the high performance credentials of the brand whilst delivering news about the promotion with gutsy personality and stand-out messaging. The result? Outstanding participation and cut through.