We were asked by U-POL to create a visual campaign to support them in launching a new high quality coating product. Our focus here was to make clear the quality of the product. High impact visuals communicate at a glance that with U-POL Maximum Clearcoat – the difference is clear. What we achieved here was an impactful and considered visual campaign which works equally as effectively across digital media as it does on print. Bold, slick, and high-end, it stands out from the competition and speaks directly both to existing and new bodyshop customers.