THE BACKGROUND

Storrs Hall is a 4 star boutique hotel with luxurious bedrooms, a Michelin starred chef, self-catering lodges and a wonderful lakeside location. It competes with strong local and national competition for bookings across a range of residential and non-residential product areas

THE BRIEF

To create an integrated campaign which promoted the hotel’s seasonal offering online and in print, giving
it stand out in the market, raising awareness and attracting business for tailored residential packages and a comprehensive range of options including fine dining, house parties, Christmas and New Year celebrations, festive shopping and winter weddings.

THE UNEXPECTED SOLUTION

Our campaign combined emails to the hotel database with website promotions and a fresh new look for the hotel’s downloadable and printed brochure – promoting not just the quality of the hotel, its food and drink and its stunning location but also the breadth of its seasonal offering and its appeal to all customer groups. From businesses looking for a themed party night to couples wanting a quiet getaway, from a traditional Christmas dinner for the family to a three night house party our message was – however you want to celebrate, it’ll be magical experience at Storrs Hall.

EMAIL CAMPAIGN