THE BACKGROUND

Globally renowned brand Geberit has been setting new technological standards in the development of sanitaryware and piping system sectors since 1874. Within the trade, their brands such as Mapress are tried, trusted and tested, with the know how to make every installation easy.

THE BRIEF

To create a fully integrated campaign creating universal awareness of the fact that whatever the installation, Geberit Mapress has it impressively covered. The range offers a safe, cost effective pipe pressing system for all applications, making every installation fast, efficient and totally reliable.

THE UNEXPECTED SOLUTION

With our trade experience we understood that the multi-application capability of the Mapress range called for a big idea which would be capable of hitting a range of specialist installer audiences with appropriate key messages – whilst also unequivocally confirming Geberit’s pre-eminence right across this marketplace. Our ‘There’s a Geberit for it’ concept gave us the flexibility to engage all the product audiences with relevant messages whilst underlining the brand credentials.